Evan Urquhart's first management job was a Minecraft faction.
He built it one player at a time. More than 32 people were playing with him each day. After a year, he became an admin for the server, which had between 4,000 and 7,000 players. He had gone from building trust inside his own faction to helping manage a much larger community. It was demanding work, and he earned people's trust by showing up and doing it.
By 15, the people he talked to every night on Houseparty included early Musical.ly creators Jackson Felt, Payton Moormeier, Chase Hudson, Jacob Sartorius, and Baby Ariel. Back then, 100,000 followers was a big number, and "influencer" was not yet a job title. It was about to become one.
At 16, Evan started a talent-management company. Connor Pugs was his first client. There was no playbook, so Evan studied how established agencies worked and built his company around the same core work: emails, collaborations, and helping creators find opportunities. He took calls with Netflix from the back of a classroom.
The roster grew to include Nessa Barrett and the Sturniolo Triplets, who had around 15,000 followers the first time Evan got them on the phone. He exited the company when he was 18 or 19.
The next job was bigger: a turnaround. Science Inc. had been losing money on a mobile media company for years - first as Science Mobile, then rebranded as Mammoth Media in 2017. He ran creator partnerships for its Creatorly arm at 12 to 15 hours a day and 100 to 200 influencer campaigns a week, with deals spanning Charli D'Amelio, Playboy and Crocs. Within six months, he had made a nine-figure agency profitable.
Then the platform itself came to them.
In 2021, Evan's team at Mammoth became the first agency to help TikTok launch what would become TikTok Shop. TikTok brought the brands; his team brought the creators. Product links began appearing in videos. Nobody called it TikTok Shop yet. A year later, it had a name. Mammoth was later acquired.
At 21, Evan started consulting and founded Cryptic, a creator-management and monetization company. Cryptic was built for creators who had already started gaining traction and wanted to turn that audience into sustainable revenue.
Through consulting, Evan helped 40+ creators get onto Snapchat’s Creator Monetization Program when it first launched. Some went on to earn seven figures in two to three months. In one example, a creator’s 150 Snapchat Story Snaps drew 80 million views in a single day.
At 24, Evan became an angel investor, backing Trybe early. He also co-founded Flock with Ozzie Marriott, someone he had once tried to have removed from a production set for pitching brand deals directly to his clients. Flock helps brands scale user-generated content on Meta and runs on Trybe.
Evan and Ozzie also co-founded Blueprint, a Fanfix agency, with a partner who had previously built and sold a Fanfix management company.
Across his career, Evan estimates that he has helped 20+ creators each reach $1M+ in net worth. This figure has not been independently verified.
The throughline goes back to that first Minecraft faction: find the right people, give them a role, and earn their trust. The difference now is the scale of what they are building.